If I had to pick one social media trend to describe 2016 it would be live video. Facebook was the trend setter back when they first introduced Facebook Live, and ever since then it has spread to Instagram and Twitter.
Live video is such a modern advantage that I think many people, including myself, take advantage of how great of a tool it is. It is something that I easily overlook and don’t really think about how cool it is. After reading this article about how it was the biggest social trend of 2016, I know have a better appreciation for live video. It is such a beneficial tool for brands to use so they can reach an even bigger audience. They are able to reach their audience in an instant, but also connect in a form that appeals to their audience. Now more than ever, people are so attracted to video or pictures because no one wants to read anymore when there are other options. Using live video extends brands’ audiences and keeps them happy. It’s a great platform to announce news or communicate with audience.
With all new trends however, there are concerns and issues. Videos streaming live can easily lead to censorship issues or obstacles. But, this is a trend that is so beneficial that it is important to not overlook it because of some bad possible outcomes. It’ll be interesting to continue to follow this trend and see how companies are actually changing that are using this and to see what is happening to the brands that don’t use this trend.